Privacy Policy


PRIVACY NOTICE (Last updated July, 2018)

Thank you for visiting our website which is operated by Littleplayland Limited (the "Company"). We are committed to providing an exciting and safe online shopping experience and elevated level of personal service synonymous with the Company. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy describes the types of information we collect from and about you when you visit our website (each a "Site"). The Sites and all functionality and features thereon are collectively referred to as the "Services". This privacy policy also explains how the Company may use and share your personal information, as well as your ability to control certain uses of it.

By using the Services, you agree to the collection, use, and disclosure of your information as described in this privacy policy, including the transfer to and storage of your personal information in the United States/Canada/Hong Kong, and agree to the Terms of Use which are incorporated by reference. If you do not agree, please do not access or use the Services.

Q: What information does the Company collect?

A: The Company may collect information from or about you in the following ways:

From the Company's Interactions With You: We collect information from and about you and your transactions and other interactions with us. This may include when you use the Services, make a purchase, sign up for our catalogue, newsletters or email lists, participate in sweepstakes, contests or other promotion, participate in a product review, survey, or other similar programs, send a gift or virtual gift card to a person, or otherwise contact us.

If you make a purchase from us, we may also collect the billing address.

Information You Provide About a Third Party: If you send someone else a communication from the Services, we may collect information such as that person's name, telephone number, email, and/or shipping address.

Automatically on the Site: We, or our service providers, may use cookies, web beacons/pixel tags, log files, JavaScript, and other technologies to collect certain non-personal information about visitors to our Site, user of our online services, and interactions with our emails and online advertisements, and to allow the Company to keep track of analytics and certain statistical information. For example, we may collect information such as your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, IP address mobile device identifier or other unique identifier, sites visited before coming to our website, the amount of time you spend viewing or using the Site, the number of times you return, or other click-stream or site usage data, emails we send that you open, forward, or click through to our Site. Collecting this information, and linking it with your personal information, helps us to tailor our website and enhance your online shopping experience by saving your preferences while you are visiting a particular site, and to help identify site features, promotions, advertisements, and offers that may be of particular interest to you and retarget online and mobile advertisements to you across computers or devices you may use.

From Third Party Sources: We may acquire information from other sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic information), or when you connect with the company through a third party (including through social networks) based on your registration and privacy settings on those third party sites.

Combination of Information: We may combine the information we receive from or about you, including information you provide to us and information we automatically collect through the Site, as well as information across other computers or devices that you use, with information we collect or receive about you from other online and offline sources, or from other third party sources.

Third Party Analytics and Advertisements: We also may use third party advertisements, analytics, and tracking tools to better understand who is using the Site, how people are using the Site, how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. These third parties may use technology such as cookies, the Company beacons, pixel tags, log files, flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the Site with information they collect from other sources. We do not have access to, or control over, these third parties' use of cookies or other tracking technologies.

Q: What are my Tracking Options?

A: Certain parts of the Site require cookies. By registering for and using the Services, you are consenting to the use of cookies. If you do not agree to the use of cookies, you cannot use the Services.  The following is a description of the four categories of cookies and examples of how we use them to provide you the Services:

  • Strictly Necessary Cookies – These cookies are essential to enabling you to browse and use the functionality of a website and without them the Services cannot be provided. We use these cookies, among other things, to recognize and maintain your logged-in status throughout your visit and manage your shopping bag.
  • Performance Cookies – These cookies collect information about how visitors use the Services, for example, pages that they visit and if they receive error messages. This information does not identify you individually and is used in the aggregate to improve our Services.
  • Functionality Cookies – These cookies allow us to remember certain choices you make about how you like to use the Services and provide you a more personalized experience, for example, your shipping country and currency preferences.
  • Targeting Cookies – These cookies are used to deliver online advertisements that are relevant to you and your interests and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. For more on targeting cookies and your ability to control their use, please see the Internet-based Advertising section below.

Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:


To learn more about managing your privacy and storage settings and opting out from receiving third party advertiser cookies, you may visit the Network Advertising Initiative's opt-out page at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices and follow the instructions on how to opt out. For instructions on how to specifically opt out of Criteo advertising services, please view the Criteo Privacy Policy at www.criteo.com/us/privacy-policy.

If you wish to prevent your data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available at https://tools.google.com/dlpage/gaoptout/.
In addition, information about cookies, including how to refuse cookies, can be found at: www.allaboutcookies.org.  On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

We or our service providers may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you on your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our websites by measuring which areas are of greatest interest to customers. They may be recognized by other websites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.